Q2 2024 Theme Parks iOS Apps Performance in the US

The second quarter of 2024 has been an interesting period for theme parks apps on the iOS platform in the United States. Here is a brief overview of how five major theme parks applications have performed during this time, with insights provided by Sensor Tower.

My Disney Experience saw a fluctuating revenue trend, with peaks in the first week of April at $445K and the fourth week at $443K, but a significant drop to $26K in the final week of April. Downloads remained relatively steady, ranging from 81K to 130K, while weekly active users showed slight variability, moving between 133K and 174K.

Universal Orlando Resort did not generate revenue this quarter, but downloads saw an increase from 40K in the first week of April to a peak of 82K in the last week of May. Weekly active users started at 184K, dipped to 156K mid-quarter, and rebounded to 199K by the end of June.

Disneyland® also observed no revenue, but downloads had a slight upward trend, with a low of 7K in the third week of May and a high of 21K in the second week of June. Weekly active users were consistent, hovering around the 50 mark throughout the quarter.

Universal Studios Hollywood™ experienced no revenue as well. Downloads began at 8K in April's first week, dropped to 3K in mid-May, and then peaked at 28K in the first week of June. Weekly active users ranged from 46K to 70K, ending the quarter stronger than it started.

Lastly, Disneyland® Paris showed no revenue and had the lowest download numbers, starting at 4K in April and peaking at 46K in the third week of June. Weekly active users data is only available for the last two weeks of June, showing a significant increase from 32K to 52K.

For more in-depth insights and data regarding app performance, Sensor Tower's platform offers detailed analytics and trend reports.